How To Use Pinterest As A Free Focus Group

[Peter Drew]

By Caroline Newman
Source: http://info.ottopilotmedia.com/blog/...ee-Focus-Group

Only amateurs see Pinterest as just an online scrapbook. Savvy business owners know that it can be much, much more than that.

Pinterest can actually function as something like a free focus group, measuring customer reaction to various products or topics.

In a webinar at 4:45 on Thursday April 12, we will be sharing all sorts of tips on using Pinterest for business, focusing on four case studies that we have found extremely helpful. Make sure that your register for the upcoming webinar- you don't want to miss it! Even if you can't make 4:45pm, you should register to receive a recording of the webinar.
Meanwhile, check out one of our favorite tips from these case studies: Using Pinterest To Measure Customer Reaction

In her case study of Rent the Runway and other businesses on Pinterest, Alexandra noted that Rent the Runway did a good job of curating their selection based on customer engagment. Rent the Runway's business depends on choosing dresses that their customers will buy, and Pinterest can actually show them what customers will be interested in.

For example, on Rent the Runway's "ATTIRE: Polished" board, a black satchel generated 5 likes and 11 repins while a black clutch sparked only 1 like and 3 repins.

Photos: Rent The Runway Pinterest

Initially, this might tell Rent the Runway that their customers are more interested in larger bags. Of course, accepting that conclusion without further data would be simplistic. Instead, Rent the Runway could run something similar to an A/B test, posting different pins of various sized bags and tracking overall responses and trends.

In another example, Rent the Runway's posts on citrusy colors like yellow, orange, and pink seemed to be pretty popular with Pinterest users.



Photos: Rent The Runway Pinterest

Using these pins as a mini-focus group, Rent the Runway should continue to post pins in these colors, and, if responses continue to be high, they should strive to offer more items in these colors.

This focus group model can be applied to most Pinterest for business pages, even if your page does not specifically focus on retail. Post pins about topics relevant to your industry, measure consumer interest, and, if it is fairly high, try to offer more content related to that topic.

For more case studies about Pinterest for business, check out our 4 Pinterest Case Studies Guide. And make sure you don't forget about Thursday's webinar: What Can Your Business Learn from these Pinterest Case Studies?

from:
http://info.ottopilotmedia.com/blog/...ee-Focus-Group