by Virtual Photography
There are a lot of photographers out there up in arms over Pinterest.
Pinterest allows people to create visual pin boards by finding things online and “pinning” them to a board on their Pinterest account. Because Pinterest is a visual social site, what attracts you to click on things is the photograph. Yet you can look through the images on Pinterest without having to go back to the site of origination to view who’s images they are. Which means there are many photographers upset by copyright infringement – can people really “move” your images around and share them in a variety of ways without crediting you, the photographer?
Dig Deeper: How To Boost Your Photography Business With Pinterest
Dig Deeper: Get Creative With Your Marketing: How Others Are Using Pinterest
Like any good business, Pinterest heard what people where saying and decided to offer a solution. So if any photographers are out there and upset by the way Pinterest lets you use images, you can now stop people from pinning your photographs and images.
Head over to Pinterest and copy the code for disabling the pinning technique. Then when anyone online tries to pin from your site, they will see the message:
Sounds great, right? After all, you wouldn’t want people sharing your photographs all across the web for free, right?
We started our Pinterest account less than two months ago. In the past 30 days, almost 2 percent of all of our online traffic has come from Pinterest. Which means we’ve gained well over a thousand views to our VirtualPhotographyStudio site in a way that wasn’t available to us back in 2011. We would have missed those connections without focusing our efforts on connecting with people through Pinterest.
Reason #1 Gain traffic to your site
Why are you online in the first place? If its simply to have an online brochure to send people to, Pinterest might not matter. But if you are trying to attract new people whom you wouldn’t have met any other way, Pinterest is a great way to do so. Remember, Pinterest is heavily weighted towards women. If you are targeting women, Pinterest holds their attention.
Reason #2 You can share posing ideas
With Pinterest, you can build as many boards as you choose, and can label them in a way that makes sense to your followers. Why not create a posing board. Then your clients can find images they love and ask you to duplicate it with them.
Reason #3 You can share location ideas
Do you shoot all over town? Why not highlight the best locations with a pin board. Many clients have a hard time understanding the difference between locations. Showcase urban scenes and park settings. Let them find something that suits their lifestyle.
Reason #4 You can collaborate with a client
Is a client putting together an event they would like input on? Start a pin board just for them. You can change the setting to allow others to have access to a board. Then you can post ideas on it together. That way they can share ideas with you, and you can counter with your own ideas. Your client will be super excited by the day of the event.
Reason #5 You can learn your clients’ style
Instead of building a board yourself, turn to your clients and have them start a board. Ask them to build boards to showcase their style. They can put together color ideas, location ideas, even different clothing choices.
Reason #6 You can increase your exposure
Photographers worry about other photographers stealing their ideas. Yes, you will have the photographers that linger and “stalk” without doing anything themselves. But the more you share, the more you will receive recognition for what you are doing. Who has a bigger business, someone with lots of exposure or someone who keeps their ideas to themselves?
Reason #7 You can collaborate with others in the industry
Pin boards aren’t always about attracting clients. Sometimes it’s a great way of connecting up with vendors in your community. If a wedding planner is active on Pinterest, connect and follow them. Then showcase what you are doing for other clients. You will eventually connect in real life and work together.
Reason #8 You can use it to share ideas
Not everything has to be about your business. Why not create a few boards that are just for fun – and are of interest to you? Maybe you love sharing recipes. Or putting together a fashion board with your favorite outfits for spring. Soon people will be following you for those boards, and may stop by to find your photography is something they really need.
Reason #9 You can build a swipe file
How many times do you find things you love, yet aren’t sure how to remember them? Start a pin board. You can put marketing ideas, small business planning ideas – really anything that is important to you.
Reason #10 Connect your social media accounts
I have my Pinterest account hooked to my Facebook. Which means I can capture attention with one site in two ways.
Reason #11 Come up with new ideas
Don’t just put your stuff up on Pinterest. Follow people and get active as well. You’ll be surprised at how many ideas you can come up with simply by following others. Look for everything from marketing and packaging ideas, to photography and display ideas. It may be the change you’ve been looking for in your business.
Reason #12 Pin boards are just plain cool
Guys don’t get it. Andrew has his own Pinterest and uses it every day for traction to our site. But he still doesn’t get how I can get “lost” on Pinterest for 30 minutes at a time. With women as a majority on the site, don’t you want your photography to be shared again and again, with the chance of someone coming over to do business with you?