By Jeremy Cabalona
If your brand isnít on Pinterest, you could be missing out on a growing stream of potential customers.
While shaping your brandís image on Pinterest, remember to take into account the specifics of the siteís userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest.
The food category is the fastest growing segment of Pinterest.
SEE ALSO: Pinterestís First Investor Explains the Secret to the Startupís Success
Even if your brand doesnít directly specialize in these topics, there may be a way to include them in your brandís boards to gain maximum exposure. Itís also important to remember that while Pinterestís audience is heavily female, the demographics of the site are changing.
Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if youíre altering your plans to take advantage of the explosive growth of Pinterest.
Infographic courtesy Maxymiser