By Matthew Tommasi
Pinterest is the fastest website in history to hit more than 10 million unique monthly visitor – Faster than Facebook, faster than Twitter and faster than Google. It went from 4.8 million unique in November 2011 to 11 million in January 2012, a mere three months.
While many business people consider Pinterest to be a small site, it’s really not. Its user base is already huge and it’s growing at an astoundingly fast face. Business owners simply can’t afford to ignore Pinterest anymore.
Over 80% of Pinterest users are women. Pinterest is a powerful tool for interacting with female buyers and decision makers online. Here are ten creative ways to use Pinterest for your business.
#1 – Buzz for Your Product with a Photo Contest
Pinterest is a great platform for contests. You can use it in conjunction with another tool like Facebook to organize the details of the contest.
Host a contest for the best pin of pictures of your product or wearing your logo gear being used in the real world. People from all over the world will pin photos of your product in action or sharing your brand, bringing in more traffic and free branding.
#2 – Become an Authority on Pinterest
Much like on Twitter, Facebook and the blogosphere, one of the best ways to get attention is by providing high quality content.
If there’s an industry you know like the back of your hand, create content-based boards that give other people ideas and help solve problems. Keep doing this until people see you as an authority on Pinterest.
#3 – Shopping Lists
Create helpful shopping lists. For example, let’s say you run a party supply company.
You might create a Pinterest board for each different kind of party: Kids’ party, surprise party, office party, etc.
For each party, create pins as shopping lists. For example, a kid’s party would need a cake, party hats, noise blowers, confetti and so on.
Provide real value with your pins and if it’s appropriate you can slip your own products in there.
#4 – Add the Price Tag to Suggest a Gift
Have you noticed how some items on Pinterest have a price tag on them? You can do this just by adding the price in the description while using the $ symbol.
For example, if you say “This bowl only $9.99” the price tag $9.99 will appear on the image and it will also appear in the “Gifts” category.
#5 – Market Research
Use Pinterest as a market research tool.
What are your customers thinking? What do they want to buy? What are their hopes and dreams? What products are trending?
Figuring out the answers to these questions has traditionally been quite tough.
With Pinterest however, you have a live feed of exactly what everyone in your target market is thinking about and cares about right now.
#6 – Product Bundles
Use Pinterest to create product bundles. Group several different items together and promote the whole package as a bundle.
You can even put out product bundles on a regular basis. For example, if every week people know that you’ll have four product bundles out, they’ll subscribe to your feed to see if you release a bundle that they’ll be interested in.
#7 – Future Product Ideas
What kind of ideas is your company considering?
One way to let your users participate in the decision making process is to just throw up all the possible ideas on a Pinterest board.
If there are ten different products and ten different directions your company could take, just throw them all up there and let your customers decide.
#8 – Coupon Pinboard
A coupon pinboard can help you give value to your customers by helping them save money while giving you a chance to promote your own products.
Create a pinboard out of all the coupons and discount codes you can find in your industry. Slip a couple of your own in there as well. Customers who’re looking to cut costs will come, find your pin board and buy from both your recommendations and from your company.
#9 – Show the Behind the Scenes
How is your product made? What does your back office look like? Who runs the company? What ingredients or components go into your product?
Believe it or not, consumers are actually very curious about the behind the scenes of the products they purchase. One fun and education pin board you could create is the “making of” photos of your products.
#10 – Vision Board
Create a pin board of where you want your company to go in one, five and ten years. Use this to guide your decisions and boost employee moral.
What products do you want to be selling? What customers do you want to be serving? What countries do you want to operate out of? What size do you want your business to scale to? What should your office look like?
Paint a compelling vision of the future.
These are ten creative ways you can use Pinterest for your business to get you started. Pinterest is an extremely fast growing website that’s only going to get more and more relevant as time passes. Are you ready to get involved?
If you enjoyed this article, go to the top right of it and PIN IT