By Alyshah Hasham Staff Reporter
New social media star Pinterest overtook micro-blogging site Twitter in driving referral traffic in February (meaning that more people are sharing and clicking links to websites on Pinterest than Twitter).
The findings from online sharing resource Shareaholic show Pinterest holding 1.05 per cent share of all traffic sources while Twitter holds 0.82 per cent, despite the site’s referral friendly link-shortening and constant stream of information.
The data comes from the analytics of 200,000 publishers that reach more than 270 million unique monthly visitors each month.
Pinterest, which is also still invite-only, encourages users to create digital collages on topics they like. That makes the site a perfect place for link-sharing, says Shareaholic.
Pinterest has already outpaced Google Plus, LinkedIn and YouTube combined for share of referral traffic, according to a previous study from Shareaholic.
But the site still falls behind StumbleUpon (1.23 per cent) and Facebook (6.38 per cent).
In search engine news, Google still dominates with 48.81 per cent of the market share followed by Yahoo (1.61 per cent) and Bing (1.21 per cent).